SMStearman Group is passionate about assisting companies to deliver products and solutions into emerging media-based markets. We are adept at all facets of new market entry including strategy, competitive position, messaging, packaging, and partner/channel strategy. We are experienced in dealing with business and technology issues involved in deploying new, emerging technologies and applications.

We have extensive tactical experience with enterprise and carrier-class customer acquisition programs - webinars, seminars, tradeshows, email campaigns, press and analyst briefings. We have expert ability to synthesize complex technical and market issues, to develop insight into solutions for those challenges and gain acceptance and commitment from all corporate stake-holders.

Our core competencies include:

• Go to market strategy and tactical planning
• Product planning and product management
• Comprehensive corporate and product messaging communications packages
• Outbound marketing tools

GoToMarket Strategies

Strategic and tactical plans to deliver new technology products to emerging markets

We assist companies in creating go-to-market strategies that clearly position their products and solutions. We believe in developing positioning strategies that addresses the actual �pain� of the potential customer, not the perceptions of management.

• SWOT analysis
• Define market value chain
• Define a channel strategy
• Define product value proposition that clearly reflects the benefit of the product to the market
• Define market segmentation
• Define product launch strategy and manage launch planning

Product Plans

Full product lifecycle planning and project management

We understand that expanding into new markets requires a big picture view. We believe that market driven innovation is the key to successfully delivering emerging media technology-based products and solutions. Our product planning and management services helps companies establish the real needs of the marketplace and define products and solutions that directly address those needs.

• Create market requirements documents (MRD) and product requirements documents (PRD) based on market and customer needs
• Prepare and present strategic, competitive, and market analysis
• Manage the global product roadmap
• Define product positioning and go-to-market plan
• Plan and manage product launch

Communications

Comprehensive corporate and product messaging packages

We help companies develop comprehensive, coherent communication packages. Our expertise is translating complex technologies into concise, compelling "why you should buy from us" messaging. We develop the core product messaging framework to be used as the basis for communications vehicles.

• Develop corporate web content reflect current messaging
• Develop corporate presentations
• Create datasheets and white papers
• Develop taglines
• Develop enewsletters, blogs and webinars

Marketing Tools

Outbound marketing tools

• To support sales teams:
  • Sales training for products and solutions
  • Customer presentations
  • Product configuration guides
  • Solution positioning guides
  • Competitive matrix and competition answer sheet
  • Lead qualification questionnaire
  • RFP template contents
• A key factor in emerging market acceptance is buy-in from influential press and analysts.
  • Develop press/analyst target lists
  • Develop presentations with targeted messaging for the analyst community
  • Manage press/analyst roadshows
  • Develop press kit and press release templates
• Tradeshow and event planning and management
• Manage logistics and content of executive speaking engagements